Winning the (r) Google AdSense War Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program.
If you're not familiar with (r)AdSense, it's where (r)Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites.
Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprang up around monetizing websites using AdSense and other pay-per-click programs.
The "industry" is mature enough that seminars are even held that teach how to best monetize your content sites. I'll be attending a seminar, in New Orleans, Louisiana, on September 9th - 11th, 2005, that has this very focus. You can read more about it at: http://WillieCrawford.com/new-orleans-seminar.html
Since MOST people I've communicated with aren't earning four or five-figure incomes per month, let's examine how you increase your chances of earning these amounts.
First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 - $50 per click... just to get visitors to their websites. Obviously, these visitors buy "things" on these websites that make it worthwhile to pay that much for the traffic.
In case you're wondering what keywords any "sane" marketer would spend $50 on a single click for, read on...
Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others.
I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn't it makes perfect sense to create sites that attract visitors with a high value-per-visitor?
You can grab a copy of my list along with a few personal notes on how to monetize these high-value keywords at: http://9000TopPayingKeywords.com
The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don't want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people :-)
It makes economic sense to build a site around topics where people are actually spending money already.
It makes sense to target a market where people have money to spend - and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It's all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it.
When setting up content sites, it's important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers' ads in order for their program to work.
It's a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from "junky" or "spammy" sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google's customers to their ever-growing competitors.
Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google's Blogger.com they even have the AdSense invitation "programmed" into the signup process.
So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers' revenue stream? You build high-quality content sites that focus on niches where people are spending money. It's as simple as that. You let those already doing it teach you what works best - it's a easy as that!
luni, 8 aprilie 2013
Why It's a BAD Idea To Promote Hot Selling Products on eBay
Why It's a BAD Idea To Promote Hot Selling Products on eBay Copyright 2005 Alexis Dawes
Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.
The infatuation with hot selling products exists because sellers believe if you target items that have a robust sales pattern, you'll have a better chance at profiting on eBay. This is both true and false.
Yes... hot selling products can improve your bottom line. But unfortunately by the time the average eBay seller (a) realizes what the hot selling products are, (b) purchases stock to sell on eBay, and (c) actually puts the items up for sale, the demand is already being met by other eBay sellers who probably started the hot selling product trend some time ago.
Not only that, with thousands of people also having access to the same hot selling product lists, you'll have to contend with other eBay vendors who have the exact same ideas that you do. So you'll be up against the original sellers who are currently feeding the demand, AND doing the tango with newer sellers who have jumped on the same hot selling product bandwagon that you did.
Okay maybe this won't happen to you.
But suppose it does.
What if competition becomes so great that prices start dipping below the wholesale cost that you paid for the item? (It happens all the time on eBay.) And what if you lose $100, $200, or even $1,000 on inventory that you thought would be flying off the shelf? Suddenly that hot selling item is looking rather cold sitting in your garage collecting dust.
So if not hot selling products on eBay, then what?
Do what the majority of PowerSellers do. Sell what you want, instead of what's hot. Repeat after me, "Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay." Allow this to become your mantra, because it is very much true.
I know this from first-hand experience as I analyze top sellers instead of hot products. And my research has continuously shown me that mediocre products don't necessarily translate into mediocre sales.
For instance, there's a seller right now who clears about $1,000-$2,000 a week selling magnets. And that's AFTER eBay and PayPal fee's. Another seller promotes homemade CD's to a specific audience and clears $900-$2,000 a week. A few sellers make $500-$700+ a week - after expenses - promoting public domain information. And the cool thing about public domain information is that anybody can sell it because it's free. So that's pure profit by selling something they never paid for. Talk about the ultimate arbitrage opportunity!
The ultimate key in succeeding no matter what product you end up selling, is to build a successful strategy. To figure out 'how' to profitably market what you have, instead of chasing after the next great thing. Because once you have the strategy part down, you can sell anything on eBay and make it a hot seller to your bank account.
Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.
The infatuation with hot selling products exists because sellers believe if you target items that have a robust sales pattern, you'll have a better chance at profiting on eBay. This is both true and false.
Yes... hot selling products can improve your bottom line. But unfortunately by the time the average eBay seller (a) realizes what the hot selling products are, (b) purchases stock to sell on eBay, and (c) actually puts the items up for sale, the demand is already being met by other eBay sellers who probably started the hot selling product trend some time ago.
Not only that, with thousands of people also having access to the same hot selling product lists, you'll have to contend with other eBay vendors who have the exact same ideas that you do. So you'll be up against the original sellers who are currently feeding the demand, AND doing the tango with newer sellers who have jumped on the same hot selling product bandwagon that you did.
Okay maybe this won't happen to you.
But suppose it does.
What if competition becomes so great that prices start dipping below the wholesale cost that you paid for the item? (It happens all the time on eBay.) And what if you lose $100, $200, or even $1,000 on inventory that you thought would be flying off the shelf? Suddenly that hot selling item is looking rather cold sitting in your garage collecting dust.
So if not hot selling products on eBay, then what?
Do what the majority of PowerSellers do. Sell what you want, instead of what's hot. Repeat after me, "Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay." Allow this to become your mantra, because it is very much true.
I know this from first-hand experience as I analyze top sellers instead of hot products. And my research has continuously shown me that mediocre products don't necessarily translate into mediocre sales.
For instance, there's a seller right now who clears about $1,000-$2,000 a week selling magnets. And that's AFTER eBay and PayPal fee's. Another seller promotes homemade CD's to a specific audience and clears $900-$2,000 a week. A few sellers make $500-$700+ a week - after expenses - promoting public domain information. And the cool thing about public domain information is that anybody can sell it because it's free. So that's pure profit by selling something they never paid for. Talk about the ultimate arbitrage opportunity!
The ultimate key in succeeding no matter what product you end up selling, is to build a successful strategy. To figure out 'how' to profitably market what you have, instead of chasing after the next great thing. Because once you have the strategy part down, you can sell anything on eBay and make it a hot seller to your bank account.
Where's the best place to put Google Adsense Ads?
Where's the best place to put Google Adsense Ads? Why, on your web pages of course. Ok, just kidding. The real question should be: "Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?" According to my best information, the answer to that question is: Yes.
Google's own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in "content zones", rather than in "advertising zones", response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).
Of course, all of the studies in the world aren't worth a hill of beans if the findings don't work on your web site. That's why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you'll be able to determine what works best for your particular site. But don't get complacent. What's working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it's because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you're the only expert who matters.
Google's own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in "content zones", rather than in "advertising zones", response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).
Of course, all of the studies in the world aren't worth a hill of beans if the findings don't work on your web site. That's why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you'll be able to determine what works best for your particular site. But don't get complacent. What's working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it's because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you're the only expert who matters.
When Scintilating Near Nudity On eBay Pays You Well !
When Scintilating Near Nudity On eBay Pays You Well ! A little ole lady hits it big on the red light district on eBay
It may cause undue stress in their marriage unfortunate as that is. The fact that she cant remember where the other four are or the suspicion that they were broken by her husband - perhaps a remiss act, while washing dishes, that was hidden in the trash can long ago. But, regardless, the where abouts of the other four had been a contentious debate in the household ever since - well ever since that truly ugly Tiki cup sold on eBay last night for $118.00 and the backup bidder bought the other for $115.00. Yes, Miss Penny, aka, pennycopper22 (87) made one of those great sales on eBay that you hear about and wonder what on earth is this? The next Beanie Baby craze? So where are the other four Tiki mugs she just knows they had at one time?
Click on image to see in full view
Yes, another Seller hit pay dirt on Ebay. Well, it was a sale. And a good one. With a probable investment of a quarter at a yard sale too many years ago to recall - this was a good "sale" and even better in todays depressed market. It actually sold - unlike a lot of other items out there in auctionland at the present time.
Miss Penny has been on my Appraisals and Expert Help group for several years now. We have never met. But that does not stop a good online friendship forming. Somewhere along the way she got the eBay 'bug' and got to selling a few things here and there. Actually, she has been selling on eBay for five years now - how time flies when your having fun. Mostly Wedgwood, she loves Wedgewood. But also has an interest in Jasperware and Pfaltzgraff Pottery, Travel, and Cooking. She has expanded her repertoire of computer skills to include her own website, Penny's Pantry . Not bad for a little ole lady - its amazing how this eBay bugs heightens the desire to succeed in a world before unknown. Now Penny is expanding her horizons and she is going to be in charge of the CSV uploads and downloads on iCell.biz - currently she is working on the O-SAN.net - The Open-Source Auction Network files, Auction Site Alliance Program , and the Auction Network USA. Who would have thought that two little ole fuddy duddy's like Penny and I would be working on facilitating our sales thru channeled auction communities and optimized search engines all those years ago when we were using on the wall wooden crank telephones on party lines?
Penny is of a generation, like I, that had not even heard of computers in school, let alone college. But here she is, all these years later in retirement, and out pandering on eBay. Oh what would Miss Daisy Mae have to say about that at the afternoon tea parties of ages gone bye. But its the odds and ends on eBay that bring strife to this household in this modern age - just where are those other four cups with a naked nymph on them anyway?
As the listing prices rose on eBay Penny expanded her horizons to include: iCell.biz, BidChaser.com, eBuysUSA.com, Bidville.com, iOffer.com, OldandSold.com. To some degree of success, she has listed on all hoping to find a niche where the listing costs are within the confines of the price of the product, where she has customer support, and she does not have to be a rocket scientist to figure out the billing each month.
But last night, yes, last night, she hit pay dirt. Well it would be paydirt if she could remember where those other four mugs are. The search is on. The cupboards are being searched high and low and it just has to be the hubby - yes he must have put them somewhere obscure. How tough is it to find four very dusty Tiki mugs resplendent with a naked lady on them - all the while of dubious quality china. Yes, a little ole lady hit paydirt on the red light district of eBay last night. Did anyone notice? Surely you did not miss this hotly contested little item? But where are those other four mugs - that is the four hundred dollar question today?
When is 'Spying on Your Competition' a Complete Waste of Time?
When is 'Spying on Your Competition' a Complete Waste of Time? Copyright 2005 Ron Hutton
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads...
"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"
You think "Hmmmm. Sounds good. Looks intriguing..."
"Never Build Another Keyword List The Slow And Hard Way!"
Gosh. Is it possible?
"You must understand that this is a numbers game."
O.K. Now tell me something not quite so obvious.
The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.
Don't pull out your credit card just yet.
With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline.
The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting?
Let's go back to the headline again...
"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"
Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?
What doesn't this software tell you?
1) Keyword search frequency.
2) The amount of competition for any keyword.
3) Keyword bid cost in Google Adwords and/or the approximate Adsense value.
When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.
If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there?
ANSWER: Start over.
Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65.
If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value.
Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything.
Would you rather have...
- A big fat hairy list of 3,000 keywords with no real useful information about any of them.
OR
- A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword.
Choose the latter.
Begin with the end in mind. Formulate a plan. Think through your entire project and strategize.
When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat.
When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle.
There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week.
In the words of the great Aretha Franklin, "Think. Thinka-think."
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads...
"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"
You think "Hmmmm. Sounds good. Looks intriguing..."
"Never Build Another Keyword List The Slow And Hard Way!"
Gosh. Is it possible?
"You must understand that this is a numbers game."
O.K. Now tell me something not quite so obvious.
The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.
Don't pull out your credit card just yet.
With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline.
The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting?
Let's go back to the headline again...
"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"
Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?
What doesn't this software tell you?
1) Keyword search frequency.
2) The amount of competition for any keyword.
3) Keyword bid cost in Google Adwords and/or the approximate Adsense value.
When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.
If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there?
ANSWER: Start over.
Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65.
If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value.
Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything.
Would you rather have...
- A big fat hairy list of 3,000 keywords with no real useful information about any of them.
OR
- A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword.
Choose the latter.
Begin with the end in mind. Formulate a plan. Think through your entire project and strategize.
When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat.
When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle.
There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week.
In the words of the great Aretha Franklin, "Think. Thinka-think."
When AdSense Goes AWOL
When AdSense Goes AWOL No matter how hard you work to optimize your page, there are going to be times when Google just can't figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.
Now I don't have any problem with charities, but I give to the ones that I choose to give to. Since I don't have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can't afford to have non-revenue PSAs showing up on my site.
The good news is the Google understands the human's basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.
As strange as it seems, this feature allows you to let Google competitors into your site. Don't worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.
Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother's attic.
This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor's time spent on your site. How nice it is of Google to gives us that opportunity.
Who do you choose?
Ah, now that's the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you'll have plenty of options to choose from.
Why bother?
Sometimes Google doesn't have any ads in its inventory to match your site's keywords. Sometimes Google gets confused and can't figure out which ads to deliver, so it grabs a PSA ad.
Google also has a not-so-readily-available list of what it calls "stop words". When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin's 7 Words You Can't Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers.
But no matter what the reason, you don't want non-revenue ads running on your site. There's no excuse when Google makes it so easy to keep the revenue flowing.
Now I don't have any problem with charities, but I give to the ones that I choose to give to. Since I don't have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can't afford to have non-revenue PSAs showing up on my site.
The good news is the Google understands the human's basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.
As strange as it seems, this feature allows you to let Google competitors into your site. Don't worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.
Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother's attic.
This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor's time spent on your site. How nice it is of Google to gives us that opportunity.
Who do you choose?
Ah, now that's the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you'll have plenty of options to choose from.
Why bother?
Sometimes Google doesn't have any ads in its inventory to match your site's keywords. Sometimes Google gets confused and can't figure out which ads to deliver, so it grabs a PSA ad.
Google also has a not-so-readily-available list of what it calls "stop words". When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin's 7 Words You Can't Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers.
But no matter what the reason, you don't want non-revenue ads running on your site. There's no excuse when Google makes it so easy to keep the revenue flowing.
Whats Google AdSense?
Whats Google AdSense? AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.
Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google's ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.
Google's sends out digital "robots" which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google's ad server which then serves ads matching those keywords. Given that the entire process is automated, the "ad robots" do a pretty good job of getting the advertising content right most of the time.
The History of Google AdSense
Google AdSense has its roots in the old "Google Content-Targeted Advertising" program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.
As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people's ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google's content and decency requirements.
How much can you make running Google AdSense?
The answer to that question depends upon three factors:
1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click
With some ads paying as much as $5 or more, it's possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can't earn somewhere around $1,000 per month, or more, once you get the hang of it.
How to get started using Google AdSense
Make a visit to Google's AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own "AdSense Police" who will have no problem booting you out of the program if you fail to walk the line.
Using Google AdSense on your site is like collecting free money. There's no reason not to do it and potentially thousands of dollars worth of reasons to do it.
Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google's ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.
Google's sends out digital "robots" which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google's ad server which then serves ads matching those keywords. Given that the entire process is automated, the "ad robots" do a pretty good job of getting the advertising content right most of the time.
The History of Google AdSense
Google AdSense has its roots in the old "Google Content-Targeted Advertising" program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.
As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people's ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google's content and decency requirements.
How much can you make running Google AdSense?
The answer to that question depends upon three factors:
1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click
With some ads paying as much as $5 or more, it's possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can't earn somewhere around $1,000 per month, or more, once you get the hang of it.
How to get started using Google AdSense
Make a visit to Google's AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own "AdSense Police" who will have no problem booting you out of the program if you fail to walk the line.
Using Google AdSense on your site is like collecting free money. There's no reason not to do it and potentially thousands of dollars worth of reasons to do it.
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